Webcast: Leave No Stone Unturned – Aesthetic Lead Acquisition Strategies

Cynosure University

Cynosure University

by Joshua Smith, National CSM Trainer
and Megan Monfre, National CSM Manager

Lead Acquisition Strategies

In-Office Lead Acquisition

  • Future Marketing Planning
  • Your Most effective Marketing Initiative: Your Staff
  • Engaging Your Staff
  • Staying in Contact with your Patients
  • On Hold Messaging
  • Patient Welcome Packets
  • Patient Referral Programs
  • Skin Scanners
  • Waiting Room Videos
  • Seasonal Marketing
  • Patient Sales Events
  • Don’t Overmarket your Services
  • Comprehensive Brochures

Local / Community – Lead Acquisition

  • BTB Referral Partnerships
  • Your website Content Matters
  • Simple SEO Enhancements
  • Paid Facebook & Instagram Advertising
  • „Boosting“ vs Paid Advertising
  • Facebook Helps you Optimize
  • Facebook helps you estimate cost/results
  • Social Advertising Examples
  • Case Study: Urge Interactive

National Lead Acquisition

  • Direct to Consumer Marketing
  • Increased Patient Visibility
  • Cynosure Provider Locator Listing

Questions and discussions

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